Here’s what a McDonalds hamburger from 1996 looks like today, in case you were wondering. Wow. (via hankins)
“‘Sometimes,’ the earnest Koncki says, ‘some of the sandwiches are so unique that consumers can’t wrap their heads around them.'” Uh, I’m not sure that’s why a burger with potato chips and a hot dog on it didn’t sell, smart guy.
Oh, and this article wins points for using the phrase, “a string of burgers of escalating perversity.”